Liri, 40, likes to vary her sales pitch. |
“Sometimes I invite the customer to look,” says Liri, 40, a
small-time seller of clothing and textile items, explaining her sales strategy.
“‘Bhai, this is homemade’, I will
say, or, ‘This is pure cotton.’ If they’re convinced they might buy something.”
Liri with her goods. |
At other times customers make purchases without her saying
anything. It’s all a bit random. “It depends on luck,” she says.
But more than luck the ethnic Rakhine widow relies on a steady
stream of passersby. Without them, there’s nobody to see her wares.
Business can guide us to a better future. Large businesses,
at their best, offer employment, improved goods and services, and contribute to
the national well-being. For the millions of small-scale enterprises across the
country meanwhile, the goals are closer to home. For Liri, business is about
survival.
The gate to Adinath Temple in Little Moheshkhali. |
Inside the temple. |
At about 9 a.m. each day she arrives at the steps leading to
the famous Adinath Temple on Cox’s Bazar’s Moheshkhali Island. There, she
unpacks her stock of shirts, two-piece suits, sheets and bed covers, setting up
her stall among several others in readiness for the day’s trade. While some
items are purchased on the open market others are bought from Rakhine weavers
in Moheshkhali, and some Liri weaves herself. She took a Tk 50,000 loan this
year to buy stock.
The temple steps, where Liri has her stall. |
In a normal month profits reach Tk 3,000, enough to cover
loan repayments and feed herself and her son, who works as a mechanic. The best
profits, of up to Tk 5,000 for the month, are made during festivals when
hundreds of visitors and pilgrims crowd the temple steps.
“When sales are good,” says Liri, “We eat fish with our
rice. Now we are lucky to eat green chilli, vegetables and salt. Everyday I’m
making a loss.”
The Rakhine textile sellers of Moheshkhali. |
The current political turmoil means only a handful of
visitors reach the temple daily. By that afternoon Liri had made no sales, and
the on day before she sold just two items worth Tk. 400.
She says Bhagawan – God – is running her family these days.
Of course she’s hardly the only small entrepreneur to suffer.
When you think of the initiative involved in establishing any business, of the
courage it must take for people like Liri to embark on a venture, of the
struggle to bring themselves just a little further out of the clutches of
poverty, the current transport embargo is really a kick in the teeth.
The Rakhine Buddhist stupa further up the hill from the Adinath Hindu Temple. |
On guard at the stupa. |
Stupa detail. |
The lower Adinath gate. |
This article published in The Daily Star, here: The Textile Seller of Moheshkhali
Liri hopes for better business times. |
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